Luna Kombucha is becoming the Wild Ohio Brewing Company.
Luna Kombucha has been crafting kombucha — a probiotic tea typically very low in alcohol consumed to aid in digestion — since 2011 in Columbus. About two years ago they began brewing some slightly higher ABV kombucha teas.
Ownership of the Luna Kombucha brand was transferred in April to its employees under the name of Employee Brewing Company, led by Luna operations manager Russell Pinto. The employees of Employee Brewing Company collectively developed the new trade name of Wild Ohio Brewing Company, which refers to the open fermentation process utilized in the kombucha making process.
In addition to the name change, Wild Ohio Brewing Company is shifting the focus completely away from being a low alcohol health beverage to instead being a gluten-free alternative to beer.
“We will no longer be producing our low ABV kombucha tea and instead will be focusing our efforts on our high ABV craft beer alternatives,” said Taylor Manning, Marketing & Event Coordinator for Wild Ohio Brewing Company.
Wild Ohio’s lineup of “Kombucha-Inspired Ales” will include Blueberry Lavender, Ginger, Black Cherry Bourbon, Blood Orange Tangerine, Hopped Mango, Hopped Black Raspberry, Mint Julep, Blueberry Hambela and Cranberry. Products range from 5 to 9.2% ABV.
“We will continue to utilize the Luna Notti brand here in Ohio until we are fully equipped to roll out our new branding and marketing materials,” said Manning.
The company plans to rebrand the packaging “making it more gender neutral and also more appealing to millennials” according to a statement. It also plans to add new flavors to the product line and increase product availability.
“We are currently seeking both regional and national distribution,” said Manning.