Middle West Spirits launching new gin brand

Written by on November 2, 2016 in Liquor - No comments

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Middle West Spirits is launching the latest addition to its lineup of spirits, a gin under the brand name Vim & Petal. This is Middle West’s first gin as well as their first departure from the OYO brand.

“We wanted to showcase our capabilities as a distillery by extending our work into a another category,” said co-founder & General Manager Brady Konya in a statement. “This meant we had a unique window of opportunity to test how a new independent product might stand on its own under the Middle West umbrella.”

As part of Middle West’s recent expansion, the company invested in a state-of-the-art gin still designed by the craftsmen at Louisville based Vendome Copper & Brass Works. The custom pot & column still was fashioned from copper and includes an integrated botanical basket that will be utilized to distill the 18 botanicals in the Vim & Petal dry gin.

“Part of what makes Vim & Petal so unique is that we distill the botanicals with a soft whiskey base,” said Ryan Lang, co-founder and Head Distiller in a statement. “The added character of the soft red winter wheat pairs incredibly well with the botanicals and produces a gin that is remarkably well balanced and uniquely Ohio.”

750mL bottles of Vim & Petal will retail for around $29.30 and will be available at the distillery’s Short North bottle shop beginning Friday, November 4 with special shop hours that day from noon-7pm.

Additional limited inventory will be available at select state liquor agencies in Columbus, Cleveland and Cincinnati the week of November 7.

About the Author

Cheryl Harrison. Editor of Drink Up Columbus. Geek of the craft beer/board game/sci-fi varieties. Fan of patios.

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