BrewDog sets sights higher with addition of hotel

Written by on March 7, 2017 in Beer - No comments

Brewdog exterior

Just 18 months ago, the renowned Scottish brewer BrewDog bought 42 acres in Canal Winchester as the site for their new North American brewery. An aggressive building schedule had the brewery building erected by September 2016 in time for the First Annual General Mayhem meeting, at which more than 1000 Equity Punks — investors in the brewery — from all over the country attended and enjoyed the beer and music. A month later, installation of the 170-hectoliter brewing system was well underway, and in November, work began on DogTap, the 10,000 square foot taproom that overlooks the brewing operations. DogTap was up and running in time for opening day on February 20th with huge crowds lining up for hours for a BrewDog beer (imported from Scotland until the brewing system is operational). Massive crowds had the brewery scurrying to complete additional taproom seating in the mezzanine overlooking the main taproom, but with just a few finishing touches to add, the BrewDog USA project is winding down.

Just kidding.

Higher-than-expected crowds have the brewery scrambling to add three additional bars to better accomodate guests; a planned 60,000 square foot warehouse needs to be constructed; a just-purchased property on West Town Street in Franklinton has to be converted into a DogTap Taproom; and on top of all that, BrewDog will begin construction on the DogHouse, a hotel and sour beer brewery adjacent the Canal Winchester brewery.

Brewdog hotel

The $6 million, 50 room beer centric hotel DogHouse will be the first of its kind. Make no mistake, DogHouse is all about the beer. The spa will offer barley malt massages and hop facials. The restaurant will serve a beer-centric breakfast, lunch and five-course beer paired dinners. The shower will have beer-based shampoo and shower gel plus actual beer on hand while you shower. The sour beer brewery will be located in the center of the hotel, surrounded by the 50 rooms. And did I mention there will be beer taps in the rooms? Where else can you relax in your skives with a fresh draft beer in your hand and pull open the drapes and watch beer being brewed? Bennet expects to have the plans and specs nailed down by June and the hotel up and running by the end of the third quarter next year.

“This is what BrewDog is all about,” said Keith Bennet, Special Projects Manager for BrewDog. “It’s going to be such a cool experience for beer aficionados.”

The BrewDog brewery, DogTap Taproom, and DogHouse hotel are clearly game changers for Columbus. Without question, the growth of craft beer in Columbus has been explosive over the past five years. But BrewDog, with their name, reputation, and size brings the area to critical mass as a legitimate beer destination. Local brewers are supportive of BrewDog’s entry into the Central Ohio craft beer scene.

“The craft beer market is still growing here, and this is just going to accelerate putting Columbus on the map as a Tier One craft beer city,” said Lenny Kolada, owner of Smokehouse Brewing .

“People that came in for the Annual General Mayhem really wanted to try other local beers,” added Land Grant owner Adam Benner. “Having someone like BrewDog is just going to attract more people here, because they are so well known.”

The BrewDog brewery and hotel are located at 96 Gender Road in Canal Winchester. The new taproom will be located at 463 W. Town Street in Franklinton.

About the Author

Bill Babbitt is a retired engineer, beer lover, and freelance writer for Beer Advocate Magazine.

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